Director of Finance and Strategy

Amy Gecan is the Director of Finance & Strategy for The REACH Project, Inc. & REACH Medical. In her work at REACH, she procures grant funding for operating and capital projects, and spearheads the strategic work of the organization including expansion planning, identifying key constituents for business development and helping to define the path to sustainability.
Prior to her work at REACH, Ms. Gecan worked in finance and operations for two major hospitals in California including Rady Children’s Hospital San Diego, a tertiary pediatric hospital, where she served as a key strategic analyst for the Chief Operating Officer. Her most recent position prior to REACH was as the Director of Strategic Planning & Integration at Cayuga Medical Center in Ithaca, NY.
Ms. Gecan has nearly 20 years of experience in healthcare finance and strategy, and has an intimate knowledge of healthcare licensing regulations, delivery system transformation and Medicaid reform.